DEREK ANDERSON
CO-CEO, THE HALCYON COMPANY
CO-CHAIRMAN, HALCYON GAMES

Derek Anderson is co-CEO of The Halcyon Company and co-Chairman of Halcyon Games, alongside business partner Victor Kubicek.  In less than twelve years, Anderson is known as a leading expert in marketing, trend analysis, consumer insight, and communications.  Anderson, along with Kubicek, supervises all aspects of the company’s development, production, acquisition, and management of culturally relevant intellectual property with the goal to leverage these properties across a wide array of media platforms.

Anderson is known as the creator and marketer of some of the world’s most successful brands, and believes in creating compelling experiences that capture the hearts, minds, and wallets of consumers.  Prior to the formation of Halcyon, Anderson served as the owner of In The Mix, a highly successful marketing and advertising firm.  Anderson also owned Epiphany, a marketing and communications agency.  At In the Mix and Epiphany, he spearheaded strategic campaigns for some of the worlds leading luxury brands, including LVMH, Alexander McQueen, Guerlain, Conde Nast, Unilever, Playboy Enterprises, Diesel, M.A.C Cosmetics, Aveda, Dove, Michele Weston, and the successful launch of Mode Magazine, which triggered the rapid expansion of the women's fuller figure market.  Anderson was also instrumental in the development of the contemporary apparel market through the repositioning of BCBG Max Azria, where he was responsible for growing the company from $30 million to $240 million as well as development and roll-out for both BCBG and Aveda.

Anderson is also credited with developing innovative marketing and communications solutions for distilled spirits companies including Absolut, Tanqueray, and Johnny Walker.  Most recently, Derek conceived and executed Svedka Vodka's Adult Entertainment campaign that grew the business by 65%, catapulting it to the fastest growing vodka in America.  Anderson also added publishing to his resume, having worked with Details and Buzz magazines.  He spearheaded the creative development of a new direct-to-consumer business concept for Unilever that culminated in the Unilever-iVillage joint venture. 

Anderson currently sits on the board of the Peace Alliance, an initiative to pass legislation to create a United States Department of Peace.  Anderson lives in Los Angeles and New York City.